Odd, a different mask comes back every time:
StÉÑ¥¹w5100
255.0.255.0
EDIT: I mashed the heck out of the shield and by keeping the serial monitor open and using the reset button this is what I now get:
Starting w5100
192.168.11.8
Starting w5100
192.168.11.8
Starting w5100
192.168.11.8