328p board not working

So i bought an all in one controller: http://www.dfrobot.com/index.php?route=product/product&path=52&product_id=56 on the documentation it says to use the arduino IDE, so i used it, when trying to load code to it. I get this error: avrdude: stk500_recv(): programmer is not responding

pst i did select the right port and the right board.

connected an ICSP programmer to it, and cant even read the signatures :frowning:

If you use the -F option what happens ?

gettin this:

I assume COM11 is the ISP.
I see a USB port on the board, when you connect it what appears on the device manager ?

-edit-
Also try to use a more verbose output using -vvv.