If you have a way to broadcast the Arduino stuff to the folks at Lockheed Sunnyvale you may get some strong interest from some of the guys their for their kids, and maybe a workshop or two aimed at all ages.
Not a bad idea, I have got quite a lot of my colleagues to by Arduinos just by showing them a couple of projects - most of them had not heard of and were not looking for Arduinos before seeing the projects.
Duane B