Need simple LCD/keypad menu built $$$

If you hadn't bought the LCD shield, a simpler way might be with a Liudr screen that has built-in menus. I believe you would hook it up to pins 0/1 for using the normal Serial support:

• 16x2: http://www.inmojo.com/store/liudr-arduino-and-physics-gadgets/item/serial-16x2-lcd-keypad-panel---phi-panel/
• 20x4: http://www.inmojo.com/store/liudr-arduino-and-physics-gadgets/item/serial-20x4-lcd-keypad-panel---phi-panel/