controlling the gain of max/msp with arduino serial data ?

Hi, I asked the max forum, but was not answered. so here I do...

what object do I need to use to let the serial data from arduino control the gain of sfplay~ (wav file) ?
for example, light sensor in arduino sends the serial data to max,
and I wnat to make a device that the brighter the light is, the louder the volume in max is..

(and how can I scale the serial data ?- what object is needed for this ? )

Thank you.