Sure, just translate the hexcodes into letters. Translation is available at asciitable.com
Say you get 1 character at a time:
// mapping from incoming character to font_array or other commands: \ + = < >
// invalid characters are not defined and are ignored
switch(incomingByte){
case 0x20:
Serial.print(" ");
break;
case 0x21:
Serial.print("!");
break;
case 0x2d:
Serial.print("-");
break;
case 0x2e:
Serial.print(".");
break;
case 0x2f:
Serial.print("/");
break;
case 0x30:
Serial.print("0");
break;
case 0x31:
Serial.print("1");
break;
// etc.
}