Pretend like you have a device that draws 12V 7A at most, receives TTL data, and sends back video data. It needs to operate at varying distances, say, 6-100ft. It needs to be connected with one cable. How would you do it? Do you cop out and run an extension chord for the power and a telephone/CAT5 line for the other data, or do you get smart and figure out a solution that meets the requirements?