Onions:
Wow, brilliant idea! Will you deliver to the UK ?
I'll deliver to the internetz: completely free pdf, print-it-yourself (to stay in the DIY theme :D)
Onions:
You said it was aimed at beginners, but there is no reason why it could not have more advanced things in it. Why not have a section like the exhibition/gallery, where people can show off their arduino creations? Maybe a project of the month prize? Arduino related news section?
Maybe some sponsored ads from sparkfun or digikey or so (e.g. 'You can buy a kit with everything you need to do this project from sparkfun.com/qsdf/qsdf') with €1 profit / kit or so and then use it to fund prizes and stuff?
Onions:
Why not have a section like the exhibition/gallery, where people can show off their arduino creations?
The projects should have good documentation, so everybody can build them easily. Maybe sell kits through e-shops, like I said above.
Totally exited!/size]