Assuming the scale in linear then use the map() function http://arduino.cc/en/Reference/Map
Something like lbs = map( V, 0, 1023, 0, 1300) where V is the value you read from the analogue input.
ninjay:
is there a way to do this mathematically without mapping?
All map() does is apply an offset and scale to the value you give it - in other words, it is implementing the 'mathematical' approach you mention (although I think you'll find that mathematicians refer to this as 'arithmetic').