Pauly:
Flew on Delta airlines recently.
You have a touchsreen on the headrest in front of you to watch movies and tv shows and play some games. Not a bad idea, but it also controls your overhead light.
I wanted the light on to read a book. To turn the light on I had to watch a 30 second ad before I was able to get to the screen where you control the light.Let me repeat. I had to watch a commercial in order to turn the light on.
Epic fail.
Epic fail or not, it's the sign of the times and such 'pushed commercials' are going to just get more and more prevalent in our daily lives.