Help with increasing 8x8 LED Matrix brightness

There is another thought that occurs to me. The wire (ribbon cable) in the picture is 30 Ga wire and the current is being sources/sunk through several feet of what is essentially data grade wire, small gauge wire. Might this be the issue, if you place a voltmeter across several feet of wire and measure any drop at all you will have serious issues with led brightness. This includes power ground and control lines.

Doc