Communicating with Arduino via web app without using Firmata?

Ciao

I'm working on for my complete system dedicated to arduino and not only (online database creator, logging , control, alarm and chart via the web) and soon will be available on the webstore chrome extension to control arduino via serial

If you are interested you could help me out by giving me an opinion and test the operation before the release of the initial version
I am attaching the screen printed

www.dataino.it