ATMega328 found in consumer product?

I've been using my Arduino Uno for a couple months now, and it got me wondering, what real-world consumer products can the ATmega328 microcontrollers be found in? I'm not asking generally. I mean, what products specifically can they be found in? I've googled around a bit and I haven't found anything? Anybody ever come across them before in other devices?

These digital pace clocks for one example:
http://www.kiefer.com/pace-clocks-for-swimming-pages-160.php

The problem is that anyone who posses such knowledge very likely signed a non-disclosure agreement. I am a good example. I work with a company that uses Atmel AVR processors in their products but I cannot discuss what I know without violating an agreement I have with them.

Wow very interesting! I've never thought of that Coding. Thanks for the responses.