Not so clear - say your application called for DIPs instead of surface mount.
taydaelectronics.com has MAX7219 in DIP for $1.25. I just bought 8, shipping was $1.80. Order also included 20 panel mount power jacks, 4 toggle switches, and a mess of resistors.
vs $2.78 (qty 25) for lowest priced 168 in DIP
and $1.59 at digikey
both charge something like $6.95 for lowest priced shipping.