Possibly an angle would be connecting with store chains to have people pick up items at the stores? Look at how much they spend on coupons to get people in the doors, maybe you'll get a break.
I buy from many places here, I can pick up my order at the store and pay zero shipping. I also drop boxes off so why not more local-point as opposed to door-to-door distro? Why, in some places it would mean more (yes, minimum wage) JOBS!!!