For work, I do a lot of teardowns... usually I find PICs in just about everything related to heating and cooling systems though the occasional freescale processor may slip in. Almost never an Atmel though. You can imagine my surprise when I recently had to take apart my Kenmore-branded vacuum to make a repair for a IMO design defect (high resistance connection = heat = melted plastic + charring).
Starting the show with the underside of the PCB inside the handle of the "intuition" canister vacuum cleaner, about 2 years old. It can be found inside the handle, where the user can set speeds, options, etc. Lots of SMD components and a ATTiny 8 is running the show in there. The actual UI (buttons, LEDs, etc. are in a separate housing assembly.
... and now for the other side .... Presumably, the epoxy / ceramic encapsulated SIP set in goo is the power supply.
Here is a innovative way to cool the variable-speed power supply (a Triac)... Note the use of a heat sink that also acts as a mounting point for the board and for whom one surface makes up part of the "inner tube wall". Presumably this approach was less expensive than using a multiple-tap PSC motor, a couple of relays, and more wires/terminals from the canister to the handle.
This BTA08 Triac evidently gets quite hot, note the charring on the white wire that had rotated backwards. This wire is presumably the neutral coming up from the canister via the hose. I found that the two clips that were supposed to hold the tube had both failed so I taped it in place instead.
Here is a picture of one of two wire terminals I replaced. This one is the female half - the male is in the tube extension thingie between the hose and the sweeper on the floor. The male version is set in a hard resin, while this female end is set in a softer SBR-like material. As you can see, there appeared to have been a high-resistance connection in there, leading to charring. Needless to say, I am not impressed with this design.
My guess is that the soft SBR allowed one of the terminals inside the rubber to become dislodged or pushed out of the way. Once the contact area becomes smaller, high temperatures due to lower contact area and/or arcing do the rest to kill the plugs. Because the Triac and the plug come as one assembly, I got to spend $53 over at Sears just for the parts. On a $400 vacuum cleaner.
My other Kenmore vacuum cleaner is finally biting the dust after 10+ years of service. Its plastic housing is literally being worn through by the wheels mounted on it. I doubt that this "Intuition" whose handle I showed you will last as long.
What interesting / unexpected places have you found Atmel microprocessors?