Strange thing is that the image is solid and flips back and forward like the demo should, just that it's all junk.
I've dropped Sparkfun support an email.
I tried putting decoupling capacitors on the power, tried some terminating resisitors on the data lines. Frustrating.
I can'd find an example of anyone directly interfacing a 3.3v arduino/atmel to this board. ThomasJ is using a 5v board with interfacing. Wah.