How to get the JY-MCU bt board to work

FreeBee:
Then I type 'AT' and press send. An 'OK' returns. All fine and dandy, but other than that AT command, no other AT commands like 'AT+VERSION' work. The module is just sitting there, flashing a red light. My iPhone also can't find any Bluetooth device, no 'Linvor' is showing up.

Can anyone shine a light on this one?

Unfortunately yes: iOS won't talk simple serial bluetooth (RFCOMM) without you paying Apple a gazillion dollars and going through something like a Navy Seal training certification process :-). Either that or rooting your iPhone so you can install the stuff described at:

http://code.google.com/p/btstack/