Loop Back Test - Sticky?

So what do I do if my board fails the loop back test?? When i plug my board in, nothing pops up, makes a noise, or tries to install drivers. When I look at my device manager, I see a COM port, but its not called arduino anything (like the installation instructions say it will be). Uploading of the blink code doesn't work.

Binary sketch size: 1,632 bytes (of a 258,048 byte maximum)
avrdude: usbdev_open(): did not find any USB device "usb"

I'm on Windows 7 64 bit