Wow, ok, I'm glad to see I'm not just cheap 
I look at some of the stuff sparkfun sells, an it is all very nice, but the branding annoys me - I'm not bothered by say Adafruit adding branding because they have a nice ethic worth bragging about - sparkfun "hmegh".
I think Sparkfun would get more trade if they dropped the prices, but they do those free weekend things occasionally - which is cool.