Genuino is Arduino.cc’s sister-brand created by Arduino co-founders Massimo Banzi, David
Cuartielles, Tom Igoe, and David Mellis, the Arduino.cc team and community.
This brand is used for boards and products sold outside the US.
The Genuino brand certifies the authenticity of boards and products in line with the philosophy
of open-hardware and open-source that has always characterized the values of Arduino.
Genuino makes the Arduino open-source project available worldwide through alliances with
with local market-leading manufacturers in Asia, Europe, South America, Canada and Africa.
I recently got one of these ZIF devevopment modules for 40-pin AVR, mini-dev-board
I'd purely love something like that for 28-pin 328P breakout, but I don't need the power plug and regulator, just extra 5V and GND pins.
Could you sell both ZIF and matching socket versions populated and bare boards in multi-packs?
Sell the chips and a programmer, or integrate an ATtiny programmer into the ZIF board maybe?
And then you have the full hardware set for a Minty Boost Kit; buy this. do that......
and I will have my ZIF 328P dev board with standalone target boards available.
Most of us learned that Arduino is open boards, software and support on this site
For Avr micro-controler, software and IDE until 1.05 are a Wiring Project creation (Hernado Barragan).
Have a look on the Arduino IDE avr files you will find many names like wiring.c, wiring_analog.c, wiring_digital.c, wiring_pulse.c, wiring_shift.c, Winterrupts.c and so on...
ARM:
For ARM (cortex M3 (DUE) and cortex M0 (Zero), software and IDE> 1.5 are only an Arduino creation (eventually with Atmel help for software).
For ARM the only source of support are Arduino and Atmel website.
Notice that Atmel has soon Xplained boards based on SAMD20 and SAMD21.
Notice that Arduino LCC Zero board schematic is not signed by Arduino LLC but by Atmel and board are manufactured in Europe (by Atmel or under Atmel responsabily).
AVR :
For avr Arduino website is the main source of support, but it is not alone.
Wiring site www.wiring.org.co is not very active but it is not dead.
Notice that Avr Wiring code is often more recent that Arduino avr code.
I am saying that we understood Arduino to be a total package and that by buying the boards, all were supported. The actions of the board making partner betrayed that. Even support needs support.