How to control DC motor forward and reverse with one potentiometer

Why is everyone assuming he wants to control a servo, he said he wants to control a DC motor.
Where did servo come from?

Because it is the closest analogy to the requirement stated?
Clearly a pot, motor and battery alone aren't going to be sufficient because they don't allow for current reversal to allow the motor to change direction, unless, perhaps you have a battery with centre tap. You're going to need some active components in there.