Once you are on the page with the download...
...click on the little downward arrow at the right-hand end of the line and you should get a Windows "Do you want to download...?" box.
Tell me, how does it compare to Simulator for Arduino http://www.virtronics.com.au ? at Virtronics, we have a range of universities and educational institutions who use the Simulator and one purchased 200 licences last year.
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via Egeo 16