The picture of just the Uno looks like it could be an Uno R3 that is genuine. The picture of the entire kit looks like it's showing an original Uno. They both at least look genuine from the pictures.
Here are tips that can help identify a non-genuine Arduino.http://arduino.cc/en/Products/Counterfeit
I'm sure I'll get some heat for saying this, but .....
That being said, just because a board is not a genuine Arduino doesn't necessarily mean it is garbage and will not work. Since the platform is open-source anyone can make a board based on the Arduino as long as none of the Arduino TM material is used.
I've used both (as in genuine and "based on Arduino") and besides the obviously different 501 K located next to the voltage regulator (Arduino gets theirs specially made in gold/ black where most others are green off the shelf), different logos, and color schemes the boards operate exactly the same and I've had no failures.
What you do want to stay away from is a board that is not a genuine Arduino yet still have all of the Arduino logos and such on them and are not being sold by an official distributor (normally for much lower cost than a genuine Arduino). This is what is considered counterfeit and should be avoided as it encourages the theft of the Arduion TM material.