Massimo thanks for your help
For some reason I must have missed the offical Arduino store, when I clicked "Buy" it took me to the list of resellers:http://arduino.cc/en/Main/Buy
which for some reason doesn't actually list the Arduino Store
I find that counter-intuitive as well. Buy
is prominent, but leads to a list of distributors. Store
is faint and easily over looked, and goes to the official store.
I suggest adding an additional link to the store, on the 'buy' page. Put a heading 'official store' above it. Then 'Distributors' heads the rest of the page.