It's a continuous rotation servo. There is no center point. There is no 0 degree mark, either. All such capabilities have been removed from that servo, to make it a continuous rotation servo. All that you can do with that "servo" is change the speed and direction that it rotates.
Actually they do a disservice and are misleading even calling it a servo. It's an ex-servo, it no longer represents anything that a servo controlled motor would share with it. It should be called what it has become sense being modified:
It's a bidirectional variable speed geared motor drive that is controlled by a pwm pulse.
From a SparkFun customer:
"If this were a servo motor, it would take a set point and adjust its position to be at the corresponding location, using internal feedback. If this is a continuous rotation motor, it takes a set point and scales its speed depending on that set point, but there’s no closed loop control, so it’s not a “servo”. This device may very well be in a package typical of servos and may even have been a servo before someone broke the feedback loop, but it’s not a servo if it’s continuous rotation, open-loop control."