USB means Universal Serial Bus.
But it has nothing to do with serial communications like you are attempting by Serial.begin and so on.
D+ and D- are differential datalines.
They will react in opposite directions in case of a 0 or a 1.
This will filter out interference, as there is no known differential interference (at least not by me
Sift through the link Riva posted to find out how USB works.
You'll find out you need to do something completely different to get your Arduino to work with USB and this connector.
Ofcourse you can use this connector for your own project in any fashion you like.
Just don't call it USB even if you are unsing that connector.