Last year they were available early August, so not long to wait. As the event itself is a little later this year this might affect ticket release date.
Well, I have just bought the flight ticket and booked accomodation.But I am stumped on how to buy admission ticket. Got the mail for earlybird discount, the link goes to a totally Italian site. Google Translate helps, although I do not know why they need to know my date of birth. I am only attending an exhibition. I give up when asked to enter the "tax details". So I'll just have to stand in a LONG queue on Friday.
... then you can select English from the top of the page. I agree the process of buying tickets is a PITA