but we are by no means the major consideration for both companies
my experience with Atmel flash in a mass produced item in the early part of this decade leave me with not the best impression of their skills. The end of line test on flash chips consisted of erasing it and checking for all zeros and programming all ones into it. That was it!!!Needles to say that we had a 25% return rate on that product.Some one once told me (at a conference in Las Vagas) that Intel employed all the people not smart enough to work for Microsoft and that Atmel employed all the people not smart enough to work for Intel.
I don't think we [the hobbyist market] are ANY consideration at all.