My Shield has the following numbers on it's sticker "90-A2-DA-00-2F-E4"
byte mac[] = { 0x90, 0xA2, 0xDA, 0x00, 0x2F, 0xE4 };
1. What MAC and IP are they asking for?
The MAC address is the one on the sticker. The IP address is some unused address on your network. That address will belong to the Arduino/Ethernet shield in the same way that the IP address of your computer (possibly assigned by a router) belongs to your computer.
2. How do I locate them and include them in the code?
Turn the shield over and look at the back of it to find the MAC address.
Turn your network administrator over and look for the IP address on his/her back. If that doesn't work, ask nicely.
You include them in the code using two fingers and a text editor. If you can type better than I do, you might use three or four fingers.