OK... I screwed up. I put the jumper on 0 & 1 on the analog pins (duhh...) When I placed the jumper on the TX & RX pins and open the serial monitor it relays the sent message back to the monitor. Is that a good sign?
Yes, it's a very good sign. It means you have only either lost the bootloader code in your 328 chip, or the 328 chip is toast. The $6 replacement should get the board going good as new. http://www.sparkfun.com/products/9217
Now if you had another board on hand there is a sketch to allow one board to be used to reburn the bootloader onto another board.