Yesterday, I did a search on conductive gels (TENS, ECG, EKG, etc), as part of this post:
http://arduino.cc/forum/index.php/topic,63549.msg463599.html#msg463599One thing I found in my searching is that many of these gels are made using silicone gel (probably similar to the anti-scar silicone gels you can buy) with silver chloride mixed in to make them conductive (and likely none-too-cheap). One other thing I found (but didn't pursue) was a source of conductive silicone sheeting. I would imagine this is probably made with something similar to the common silicone sealant/glue you can purchase at a hardware store, with silver chloride or other compound mixed in to provide the conductivity needed.
I wouldn't be surprised if there isn't a source for such a "brush on" conductive material (once again, it isn't likely to be inexpensive - and you might have to purchase it in large amounts - think 55 gallon drum)...