Just have to hope that the price is right and they don`t price it out of the market.
Thats probably the most interesting question about this whole development
What do you think the price will be?
If you take the duemilanove ($30) + extra price of 1280 ($10) + additional footprint and extra components ($10) = $50
Around $50 is the price I am expecting, if they price it much higher than that (+- 15%) I would consider it bad value
What matters is the value, not only the price.
Let's say you have a $30 Arduino, but you need 1 additional serial port and 10 I/O ports... Hmmm... problem can be solved adding i2c to UART chips, softserial, i2c to GPIO, multiplexing, charlieplexing (or whatever it is called) but you need to dedicate more time to program, more time to debug. How much is it worth having those extra features in ONE single board?
If you don't need the additional features, then even $35 is expensive compared to a $30 Arduino... if you enjoy having all the features to play with, then HA! priceless.
When you take the $30 Arduino and start adding the additional cost of components, I hope you are adding the margin for the distributors as well :'(... you cannot expect their profit to remain flat at a fixed amount, no matter the final price of the product!
BTW, for those who enjoy a good deal, I still have a bunch of Arduino boards (ATmega168) @ $22 8-)