...The new fancy approach appears to involve external servers running on PCs or better and a third party site to get a java component. Getting complicated.
I agree, it does get complicated.
And If I was making a standalone arduino ethernet server, I would probably just use the meta-refresh method directly in the arduino sketch.
I also have a box at home, capable of hosting php, which makes the jquery approach a lot easier. (now I just have to figure out what i want do do with it - that is the most difficult part of the project!!)