I agree, lots of people wanted to use arduino simply because they saw other people do cool things with stuff, and they were told arduino was involved. If they want to do those cool things themselves, they find themselves in the project guidance section. Later if they have success (the community factors a lot in their success), they start to think about arduino as a tool like a screw driver, or a car. They will start looking for projects they can use a screw driver for or places they can go on a car. That is the real fun. A person always looking forward for an adventure with electronics and mechanics can have a lot of fun.