any fans of the Bascom AVR ?

The search volume for "arduino" keyword alone is puzzling.
It is much more looked for than "atmega" and sensible more searched than "multimeter" or "transistor".

arduino - 94
atmega - 2
attiny - 1
multimeter - 27
transistor - 33

see: http://www.google.com/trends/explore#q=arduino%2C%20atmega%2C%20attiny%2C%20multimeter%2C%20transistor&geo=US&cmpt=q

It is self evident that the ones that look for "arduino" are not interested at all in atmel AVR microcontrollers.
Strange!