UNO + Olimex Midi Shield (Resolved)

my USB/MIDI doesn't have lights that light up.

an observation: right after I upload via USB, I see the UNO TX led light up every second. I assume this is the MIDI message that I told it to send. I open up the serial monitor and see garbage coming through each second:

1øÿÿøÿÿ1øÿÿøÿÿ1xÿÿøÿÿ1xÿÿøÿÿ

the baud rate on COM3 is set to 38400bps.

I tried just having the UNO send MIDI data and I see nothing coming through in MIDIOX.