Oh, I wasn't calling Atmel a beginner level - I was referring to the "arduino" style development where people seem simply copy things, not really considering how the implementation works nor learning much in the process.
I just meant, it sounds like programming is your strong point, so if you're looking to make money, I would focus there. You won't find any real-world companies using "arduino" for development... It's a hobby-level product and the money to be made with it is very limited 