People who think Arduino boards are overpriced and buggy, and the Arduino IDE is primitive and buggy, are invited to start their own companies, and do better. (Adafruit, Sparkfun, Pimoroni , Seeed, and some others seem to be doing OK, so it is possible. Others have failed relatively spectacularly (Wiring and LeafLabs Maple come to mind.) It's also a lot more work (and more luck) than most people think, and too much of the work is neither hardware nor software creation!)