How to flash genuine HM-10 firmware on CC2541 (make genuine HM-10 from CC41)

I have an AT-09 (HM-10 copy..) that shows up as name BT05.
I can connect with my iPhone app "Bluetooth Serial" and comm via terminal, so i know it works.

I have identified it as AT-09 through this website: Bluetooth Modules | Martyn Currey

There is no joy with this thing. Seems it can not be flashed.
It has never responded to AT commands. This thing is a piece of junk.

Does anyone know how to buy HM-10 direct from manufacturer?

Thanks,
Quint

IMG_2614.JPG