Dear Paul,
Yes this is the idea... I don't really know what you could do with this, but I can imagine that people wanting to create special gifts for their family would be happy to try... I don't think that anyone would be interested in doing any commercial stuff with it, but we never know. 
The case contains 8 buttons, and we can provide the conductive silicone rubber that makes it easy to print buttons on the PCB, so you just have to choose what you do with this. Maybe just blinking a few LEDs would be fun.
Oh, BTW, did I mention that the case has the shape of a small teddy bear (see picture)?
