I have ordered from iTeadStudio..
(and actually have 3-orders Im waiting on currently)
MY experience is.. when it was itead.. things were addressed fast..
confirmation email.. and boards shipped out about a week later or so.. then the 'wait'..(about another 10+ days or so)
this time.. through iMall..
1.) my old/original orders from itead were NOT available for re-order
2.) I didnt get an confirmation email (status update) that my order was 'accepted' until AFTER I emailed them asking what was up?
Sent on 25th..
Nov 7th gt email apologizing saying sorry about update.. was 'shipped' out on Nov 2nd..
I check tracking.. 'says' acceptance on the 2nd.. but then sat at sorting facility for another week?
Nov 9th..
passed through sorting facility..
Colors are $5.00 extra..
(Im going to try white, black or yellow/blue myself next time) 
previously it seemed like it moved a bit faster? (maybe more popular now?)