Trying to get motor to turn on at specific time

Using Arduino Programming Questions
33 
void turnFeeder(void)
{
  lcd.setCursor(0,0);
  lcd.print("turnFeeder");
  static byte pinState = HIGH;
  if (millis() - feedTime < 3000UL) // 30 seconds
  {
    if (pinState = HIGH)
    {
      digitalWrite(motorPin, pinState);
      pinState = LOW;
    }
  }
  else
  {
    digitalWrite(motorPin, pinState);
    pinState = HIGH;
    feedPet = false;
  }
}

what happened when the time hit the specified target was the date is read "turnFeeder" and the place where the seconds are read "time"