Is it possible to set up an Arduino as a "communication beacon" for smartphones?

My phone is doing just that already... using location services it knows where I am, and if I stay at some place for a while a message from Google pops up "how was xxx, it is rated 3.5 stars, agreed?" where xxx is the place that I just was and that happens to be listed in Google.

And I thought Facebook was bad when it comes to tracking your every move!