I've always been a fan of your arduino compatible designs and glad to see you are still actively supporting open sourced designs. This product does have a nice 'cute factor'. 
One question about your posted pictures on this new product. In one picture you show a led stuck into the shield pins with no series current limiting resistor. Is such a resistor wired between the AVR output pin and the shield pin? If not I encourage you to fix that picture as it just perpetuates a problem for many beginners where the oldest original arduino board design did wire a series limiting resistor between the AVR output pin and the shield pin (only on arduino pin #13) but in later designs the built in resistor only limits the on-board led and does not protect the output pin from external connected leds.
How about calling it Godzillauino?
Lefty