Arduino - we all accept this name and probably not all know what it means, we just got used to it (I think in Italian the "o" bit means it's masculine, but nobody cares).
Another silly name: if you have a strong girlfriend could you call her Arduina?
I think the market for this device could be for young people in general - as an adult I should leave well alone in trying to define what those youngsters might think about it. The best way is to ask them - the little people that will use it . The parents might want a say too, but I would ask them last 