Has Atmel significantly raised 8-bit MCU prices recently or is this Digikey?

Because I do not have hundreds of dollars to spend when it comes to buying microcontrollers, I can only buy a few at a time, maybe spend $10-$30 if I am lucky, and that has to include shipping.

CrossRoads:
$2.77 for bootloaded & labelled parts, mailed inexpensively from Niagara Falls, Canada
Atmega328 w/ Arduino UNO Optiboot Bootloader ATMEGA328P-PU - dipmicro electronics Uno bootloader
Atmega328 w/ Arduino Duemilanove Bootloader ATMEGA328P-PU - dipmicro electronics Duemilanove bootloader

The raw atmega328p IC's on that website without the sale is CA$4.26 and with the special, they are CA$3.20, and that dose not include the shipping. And then the units with a bootloader and sticker are CA$5.01 and while on sale CA$2.95.
Really should take note that is a sale and not the normal price, plus you have to add shipping.

polypagan:
I avoid eBay.

Online Shopping atmel - Buy Popular atmel - Banggood Mobile avoid eBay.

You know there is a good chance they have there own eBay store, right?