loadup sketch on to Genuino UNO

Problem. Cannot load sketch to Genuino UNO Using basic sketch BLINK.

Pc details. O/S Windows 7 Prof. 64 Bit 8Mb Ram Service pack 1

Board. Bm Ardoino Vid 2341 Pid 0248 SN 85438363938351410281 running 1.6.9 with ATmega 328

Information. 1. On the Pc 'Devices/Ports/Com.LPT Genuino is recgnised on COM7

  1. In Tools of IDE 1.6.9. Board is marked as Arduino/Genuino

3.Port is confirmed COM 7 Arduino/Genuino

  1. After trying 10 times to upload I receive message as follows

Avrdude: Stk500-Getsync() attempt 10 of 10 not in sync: resp=Oxde
Avrdude: Stk500 -recv() programmer is not responding

Have tried many suggestion, such as Change USB cables/ ports. early versions of IDE. a second pc running Windows 7 / home / 2 Bit.

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Try here