Genuino Brand

Community General Discussion
35

It is very difficult to get reliable information.
The conflict over the ownership of the Arduino brand does not help to see clearly.

Arduino brand: seems to belong

  • USA: --> Arduino LLC
  • Europe (and rest of the world?) --> Arduino SRL

To have cards manufactured under Genuino brand it is necessary to find a manufacturer who accept to manufacture they.
For a manufacturer agrees to manufacture boards, he must be able to make money with, and therefore it is necessary that the cards have a future.

DUE
Does this board has a future?

Zero:
The same board is available in two different name: Zero and M0-pro.
Both versions were realized with "active" help of Atmel, indeed it is Atmel who does the two designs.

The distribution of sales appears to be:

  • USA: only Atmel Zero, boards manufactured in Europe directly by Atmel
  • Rest of world: only Atmel M0-pro, boards manufactured in Europe by Arduino SRL
    My understanding is that Atmel does not want a conflict between Arduino jeopardize the sale of "his" product.
    IMHO it is Atmel who imposed the distribution area of sales between Zero and M0-pro

Yun:
It is even less clear.
It seems, but maybe I'm wrong, that the most important part of Yun have been designed by Musso (Arduino SRL).
What is the real status of the card? Very hard to say.
All Arduino boards are cloned by Chinese except Yun -> bizarre isn't it

Delicate point:
Independently of Yun status, Arduino SRL will realise in November, a new version of Yun ( Arduino Industrial 1001) and an improved version (Arduino Tian) with ARM 32 bits SAMD21 instead of avr 8 bits .
Which manufacturer will agree to start a new production line with a product that may be obsolete ?

To be attractive Arduino LLC must release rapidly new products, old products are the past.

Now it is not possible to make an announcement and get out the product two years later.
The product should be available at most two months after the announcement.