Flyboy,
Thanks for the good words. If Duemilanove (or any of the official board name) is not a trademark and can be use in the clone name. Then we are going to be hurt by this.
Any other people with feedback on this?
UltraMagnus,
Believe it or not, there are people who would buy Arduino boards due to its branding and/or because they want to show support to people behind Arduino. So that these people will keep innovating the product.
Since the "pirates" is presenting their product as the official Arduino product either by using Arduino trademark or same name as official board. Unsuspecting buyer with intention to buy the official product will then feel cheated.
Add this to the after effect that everyone will have to be careful. Choose not to buy online because they can not check the product physically.
Worst, what stopping this "pirate" from selling clones at official product price? After all they advertised/list the clone using Arduino branding and official product name.
This is the bad reps that I refer to earlier.
Where I come from. This kind of activity, selling clone as original product is called piracy. We have learn to differentiate it from the other pirate who "kidnap, murder and rape on the high seas".